India — With the Flipkart Big Billion Days and Amazon Great Indian Festival beginning, shoppers are preparing for one of the year’s biggest retail events. Discounts span across smartphones, electronics, fashion, home essentials, and personal care. But with flashy banners everywhere, the real challenge for buyers is separating genuine bargains from misleading offers.
Rise of Smart Shopping
Festive shopping has changed a lot over the past decade. Once driven by impulse buying and advertisements, today’s consumers rely on online reviews, price comparisons, and historical price trackers. Analysts say festive sales contribute a huge share of annual revenue for e-commerce platforms, but concerns over “fake discounts” continue.
How Buyhatke Protects Shoppers
Buyhatke, a shopping assistant platform, has launched its Deal Scanner to expose misleading discounts. By studying past price data from Amazon and Flipkart, it highlights:
- All-time lowest price
- Average market price
- Recent price changes
The Chrome extension gives real-time insights directly on product pages.
- Install Buyhatke from Chrome Web Store
- Click Add to Chrome to install
- Extension icon appears near the address bar
- Get instant deal scans while browsing
Real-Time Product Insights
Some of this year’s most talked-about festive deals include:
- Boult Crown Pro 2.01 Smartwatch: Flipkart price ₹1,499 (78% off). True lowest: ₹799. Average: ₹1,460. Verdict: Not exceptional despite steep discount claim.
- Ambrane 20000 mAh 20W Power Bank: Sale price ₹1,499. Higher than last year’s festive price and average rate. Verdict: Not the best deal.
- Whirlpool 20 L Microwave (Feather Touch): Sale price ₹6,290 vs ₹8,775. Still higher than past lows and average. Verdict: Worth waiting for better pricing.
The Bigger Picture
Retail experts note that e-commerce platforms often create urgency with “limited time” or “lightning deal” tags. However, the real value lies in price transparency. Tools like Buyhatke empower buyers to make informed decisions and avoid inflated offers.
Smart Shopping for the Festive Season
To make the most of festive sales, consumers should aim for balance — enjoying deals while avoiding traps. With tools like Buyhatke, buyers can:
- Track real-time prices
- Avoid overspending on inflated discounts
- Make data-backed purchase decisions
Whether shopping for gadgets, fashion, or home appliances, smart shopping with AI tools ensures savings and peace of mind.
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